Tuesday, March 23, 2010

Thinking Out of the Box 29

Bringing the Philippines to Japan

If there is one good effect of the controversial Japan-Philippines Economic Partnership Agreement (JPEPA), then, food export to Japan it is. In the article that follows, Filipino food exporters found the Japanese market to be encouraging.

One thing in mind to remember though. Because the Japanese are very strict particularly in food imports, the food that will be sent to them should maintain high standards of safety and quality. I was told that several years ago, nata de coco from the Philippines used to be a big hit in Japan. The Japanese loved it. Later, some unscrupulous traders sent poor quality nata de coco that brought the market down. So, please remember that to keep the trust of the Japanese market and bring the bacon home, do no abuse them. They could beef up the Philippine economy.

Filipino food exporters success in Japan’s trade fair

Filipino exporters who attended the 34th Foodex trade fair held at Makuhari Messe, Chiba, Japan last March 3 to 6 made good impressions on the country's third largest export market.
So good, that the 18 food companies who attended the fair were able to sell $5.5 millions of dollars worth of their products.

The Foodex trade fair was attended by 2,393 exhibitors from 59 countries.

From the 18 who attended the Foodex, 14 also attended the outbound business mission (OBM) which was held at the Philippine Trade and Investment Center in Tokyo, which earned the Philippine group additional $4.3 million in sales. The OBM was attended by 69 representatives from 54 Japanese companies.

The news was reported by the Bureau of Export Trade Promotion (BETP) who said that the group's participation in the trade fairs is part of the program that seek to take advantage of the opportunities for Philippine businesses under the Japan-Philippines Economic Partnership Agreement (JPEPA).

The group brought ready-to-eat and ready-to-cook products. These include jams, jellies, nata de coco, frozen and pickled mango and mango halves, tropical fruit juices, purees and nectars, dried fruits like banana chips and dried mangoes, biscuits and cookies, sauces and mixes, soft drinks, ice cream and noodles. They also brought fresh fruits like bananas and pineapples, as well as marine products such as canned tuna and processed tuna.

The Philippine group was also able to visit the 100 yen shops, train station shops, Lawson, and Itoyokado, a major supermarket in Japan. These shops, they noted, do not carry Philippine food products.

The Philippine's export to Japan in 2008 reached to $7.68 billion, up by 5.19 percent from 2007 figures.

The Filipino food exporter's success in Japan is a proof that Filipino products are indeed world class qualities that we can all be proud of.

Source: http://pinoybusiness.org/2009/03/30/filipino-food-exporters-success-in-japans-trade-fair/

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1 comment:

  1. "They could beef up the Philippine economy."

    loved the pun!